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Jimmy Choos Foursquare Scavenger Hunt

Posted by: Posted date: April 28, 2010 In: Foursquare | comment : 3

Jimmy Choos first social media marketing campaign is a Foursquare scavenger hunt trough London.

Imagine this: Frantic girls running trough the streets of London, looking for a person who is wearing Jimmy Choos new shoes.

With the new idea of a social media scavenger hunt, Jimmy Choo will most likely be able to witness such a scenario. A person wearing the new Jimmy Choo “Trainers”-sneakers will check into several trendy spots. People who track down the new “Trainers” and point them out, will receive a new pair of the shoes.

The social marketing campaign should engage people in online and offline situation. Thank you Jimmy Choo. At least we get some exercise now!

Seen on mashable.com

choo foursquare Jimmy Choos Foursquare Scavenger Hunt

About The Author

Daniel studied Media- and Communication Science (B.A.) and European Business (M.A.) at the University of Fribourg. He is founder of Switzerland's largest skiing community and project manager at duckstance.com. As freelancer he advises companies in their social media activities, develops new websites, Facebook applications, iPhone Apps and tailor made branding strategies.Daniel studied Media- and Communication Science (B.A.) and European Business (M.A.) at the University of Fribourg. He is founder of Switzerland's largest skiing community and project manager at duckstance.com. As freelancer he advises companies in their social media activities, develops new websites, Facebook applications, iPhone Apps and tailor made branding strategies.

Number of Entries : 270

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  • scavenger hunt

    I am interested and i want to know more..

  • http://treasurehuntsaustralia.com.au/scavenger-hunts Scavenger Hunt

    Hello! i need some realistic ideas that can be done in the day-long hunt, they can’t be illegal as it may turn

    into an official university run event…

    and it’s going to be from 10am-5pm, then after is a beach party or house party or just huge drinking session

    anyone have any suggestions for tasks to do?

    i’ll post some of the current tasks later on ..

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