Ecological Awareness With Flash Mob Campaign

120 people dropping dead at the same moment in the center of Zurich, Switzerland. Greenpeace is using the power of social media like no other organization. Their flash mob campaign should bring awareness to the threat of nuclear power.

Greenpeace has had some nice appearances during the last couple of weeks. First Nestlé had to bight the bullet with a campaign against their usage of palm oil for their products, than BP had to take a hit yesterday morning with Greenpeace activists rebranding their cooperate headquarters and now Greenpeace Switzerland has delivered some punches towards nuclear power suppliers.

At 12.15 over 120 people drop dead all at the same time. People were shocked and didn’t know what to do. With this flash mob campaign Greenpeace Switzerland pointed out that Switzerland is not prepared for a possible nuclear power plant failure.

The campaign stirred some media echo and a nice example how to use social media to mobilize people and create awareness

In the coming months additional advertising will be displayed with one message: You don’t live save if you live near a nuclear power plant.