Greenpeace Launches BP Rebranding Campaign

After the BP’s a”Deepwater Horizon” fiasco, Greenpeace is attacking the petroleum giant at the social media front. Similar to their Nestlé campaign they’re calling people to rebrand BP’s logo.

5.30 a.m. Greenpeace activist climb onto BP’s corporate headquarters in London and place a rebranded BP flag. Greenpeace wants to bing to light BPs investments in deep water and tar sand oil sourcing practices. As the company states: “The tar sands deposits of heavy oil mixed with clay and sand lie below the surface of the Canadian wilderness. To extract the tar, oil companies clearcut the Canadian boreal forest, gouge out hundreds of metres of topsoil, and turn the landscape into a gaping black pit. Two tonnes of earth has to be dug up and processed to produce each barrel of bitumen. The tar sands are producing 1.35 million barrels a day (read more here)”

Similarly to their campaign to rebrand Nestlés KitKat logo and use it as avatar, Greenpeace has called to designers out there to create a new BP logo. Several logos have already been handed in and it will be interesting to see if Greenpeace can influence BPs sourcing policies.