How Iceland Is Using Social Media To Rebuild Their Image

Posted by: Daniel Baur Posted date: June 08, 2010 In: Case Studies | comment : 0

Bankruptcy, volcano eruptions and Björk. Iceland had some hard times. The new campaign “Inspired by Iceland” is rebuilding the image. Great stuff.

The Facebook page already counts 24’000 people an active Twitter account replying to everyone; tips on things to do, hotels, bars, sites, tours, recreation and transportation; six live cams; native music; stories (by location) and you can submit your own stories; and the possibility to send e-cards and implement online banners on your site.

A social media campaign right out of the textbook. Love it! Have a look at the official page “Inspired by Icleand” or read the article on SocialTimes

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About The Author

Daniel Baur

Daniel studied Media- and Communication Science (B.A.) and European Business (M.A.) at the University of Fribourg. He is founder of Switzerland's largest skiing community and project manager at duckstance.com. As freelancer he advises companies in their social media activities, develops new websites, Facebook applications, iPhone Apps and tailor made branding strategies.Daniel studied Media- and Communication Science (B.A.) and European Business (M.A.) at the University of Fribourg. He is founder of Switzerland's largest skiing community and project manager at duckstance.com. As freelancer he advises companies in their social media activities, develops new websites, Facebook applications, iPhone Apps and tailor made branding strategies.

Number of Entries : 270

How Iceland Is Using Social Media To Rebuild Their Image

About The Author

Daniel Baur

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