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The Top 100 Most Valuable Global Brands 2011

Posted by: Posted date: May 10, 2011 In: Statistics | comment : 2

In the Brand Equity Ranking by Millward Brown Apple surpassed Google as most valuable brand 2011.

Apple has surpassed Google as the most valuable brand in 2011. The iPhone and iPad producer has enhanced its brand equity by 84% to 153 billion dollars. Google on the other hand lost 2% and stands at 111 billion dollars and looses its number one position after four years. IBM comes in third with a brand value of 101 billion dollars.

Download the full report here (pdf.)

 

 

[scribd id=55076143 key=key-17vsmc1azqcwx519kndo mode=list]

About The Author

Daniel studied Media- and Communication Science (B.A.) and European Business (M.A.) at the University of Fribourg. He is founder of Switzerland's largest skiing community and project manager at duckstance.com. As freelancer he advises companies in their social media activities, develops new websites, Facebook applications, iPhone Apps and tailor made branding strategies.Daniel studied Media- and Communication Science (B.A.) and European Business (M.A.) at the University of Fribourg. He is founder of Switzerland's largest skiing community and project manager at duckstance.com. As freelancer he advises companies in their social media activities, develops new websites, Facebook applications, iPhone Apps and tailor made branding strategies.

Number of Entries : 270

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