The estimated cost of a full-out social media campaign is estimated at 210’000$. On average an additional 71$ are spent on products which people are fan of.
![110513 FOC COST The Real Cost of a Social Media Campaign [Infographic]](http://www.social-brand-value.com/wp-content/uploads/2011/05/110513-FOC-COST.png "The Real Cost of Social Media")
Daniel studied Media- and Communication Science (B.A.) and European Business (M.A.) at the University of Fribourg. He is founder of Switzerland's largest skiing community and project manager at duckstance.com. As freelancer he advises companies in their social media activities, develops new websites, Facebook applications, iPhone Apps and tailor made branding strategies.Daniel studied Media- and Communication Science (B.A.) and European Business (M.A.) at the University of Fribourg. He is founder of Switzerland's largest skiing community and project manager at duckstance.com. As freelancer he advises companies in their social media activities, develops new websites, Facebook applications, iPhone Apps and tailor made branding strategies.
![Earth at Seven Billion [infographic]](http://www.social-brand-value.com/wp-content/themes/goodnews/framework/scripts/timthumb.php?src=http://www.social-brand-value.com/wp-content/uploads/2011/12/seven-billion.gif&h=91&w=126&zc=1 "Earth at Seven Billion [infographic]")
![Planet Text [Infographic]](http://www.social-brand-value.com/wp-content/themes/goodnews/framework/scripts/timthumb.php?src=http://www.social-brand-value.com/wp-content/uploads/2011/10/planet-text.jpg&h=91&w=126&zc=1 "Planet Text [Infographic]")
