Social Media Emerges as a Commerce Channel
The report by Booz and Company on from last February showed some interesting insights:
- Consumers will buy products within social networks and pay with points, credits or credit cards.
- Conversation and sharing will have the most impact on social commerce
- Social Commerce will grow to 5 billion $ this year and surpass 30 billion $ in the year 2015
- Social Commerce will be able to show a broader view of consumer data – purchase, behavioral, and demographic—to form sociographic data that tracks not only what individuals buy but what their friends buy.
What should be done to drive social commerce?
- Get started soon and use these channels to enhance marketing knowledge
- Involve your customer and have him participate with your brand
- See them not as customers but as friends (word-of-mouth marketing will enhance your turnover)
- Implement social commerce products into your social media channels
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