Nokia’s Social Media Questionmark

While surfing through the web I bumped into a Facebook-ad that clearly wasn’t meant for me. And it came from: Nokia.

The ad that attracted my attention was an advertising campaign by Nokia for a raffle. The odd thing was that the ad was in French. I live in the German-speaking part of Switzerland and my Facebook language settings are in English.  Better targeting efforts would have made Nokia’s marketing campaign less costly.

A second oddity I found in their Facebook page.  Nokia has two different Facebook pages for Switzerland: One in French and one in German. Since now some time you can target your customers within your Facebook page according to Language, Country or City. So several Facebook pages are not necessary any more.

Some might say: Well, I can’t implement different Facebook tabs for the different languages if I don’t have the languages separated. Wrong. With the new iFrame possibilities you can target your customers according to their browser languages.

Nokia has taken that step and implements iFrames for their raffles and other promotions. Only problem: they set the page-width to exactly 520px (instead of 512px which is Facebook compatible) and now you have scrolling within the iFrame. Not so nice for the eye.

Conclusion

• Target your ads. It saves money.
• Don’t have multiple Facebook pages if it’s not necessary. You have to build multiple communities. That’s expensive.
• Target your posts. Targeting means less spam for your users, which means more conversation for you.
• Check your iFrames. Makes your site a lot less a pain for the eye.