Social Brand Value

The U.S mobile advertising market doubled from 2009 to 2010 and has reached a volume of 877 million dollars. Specialists expect the market volume to grow further and a big part of mobile usage will directly affect mobile commerce. Here are some interesting statistics.

Nielsen released a new study on how teens engage with social media on mobile devices. They are clearly the most active user group and very open to mobile marketing.

Over 82 million US users access the web on their phones. The advertising revolution.

The annual survey of marketers conducted in Q4 in 2010 showed how marketers around the world will use online tools to market their brand.

1.08 billion smartphones are currently in use and by 2014 mobile internet should take over desktop internet usage.

How would the Internet look like if it was a world of its own? Have a look.

“Square” a little plastic card reader enables your mobile phone to accept anyones credit card, revolutionizing the way we handle money.

After the BP’s a”Deepwater Horizon” fiasco, Greenpeace is attacking the petroleum giant at the social media front. Similar to their Nestlé campaign they’re calling people to rebrand BP’s logo.

An average teenage girl receives 80 text messages per day. That’s 29’000 text messages per year.

Walking around with your phone displaying information to the locations you pass by: That’s Augmented Reality and that could be the future in our digital age.

Pampers’ first iPad app let’s you track the growth of your nascent child.

Connecting printed ads with digital content seems to be an upcoming trend. Entertainment Weekly and Swiss Start-Up kooaba are taking the lead.

Intac brings us a nice infografic on how Google is going green. Have a look.

As seen on mashable.com, a new study was released by Morgan Stanley. The 85-page long report predicts how the Internet will be used until 2015. The study shows an exponential growth in smart-phones, web-enabled tablets, GPS systems, video games and wireless home appliances. (Of course only if the governments can support the web services with [...]