Social Brand Value

The human population has reached a record 7 billion people. Every second, 5 new humans enter the planet and 2 more leave it. In addition, humans account for 350M extra tons exerted on the planet. Check out this cool graphic by Masters Degree Online and take a closer look at how else the growing population [...]

The world currently holds 4.2 billion texters – just to put that into perspective, that’s five times more than the number of Facebook users. There’s no question that texting has become an integral part of how we communicate with one another, but we rarely think about it’s contributions beyond how we converse with friends or [...]

Patents are supposed to protect innovation. Unfortunately, with the help of ‘patent trolls’ and powerful tech companies like Microsoft, Google, and Apple, they’re now doing the exact opposite. This graphic by MBA Online illustrates how patents are now being utilized entirely for profit rather than to protect or inspire innovative creation. Created by: MBA Online

A positive online brand experience creates loyal customers. But why do people really follow brands on Facebook or Twitter?

Chevrolet, Walmart, AT&T, McDonald’s, American Express, L’Oreal ect. The Top 200 Brands’ Advertising Budget.

The great article by Dieter Petereit of the German based technology magazine T3N analyzed Groupon’s business model and showed why Groupon can destroy your business and is not sustainable.

190 billion $ go to TV. 73 billion $ go to the Internet. 93 billion $ to newspapers. 43 billion $ to magazines.

65% of mobile phone users are open to receiving offers on their mobile phone. The most effective mobile marketing method for electing consumer response is sms.

The top 31 founders in tech business and their wealth. That’s allot of money.

People who use online tools raise 6x more than offline.

The estimated cost of a full-out social media campaign is estimated at 210’000$. On average an additional 71$ on products which people are fan of.

In the first 24 hours after the earthquake, Japan recorded 4.4 million Facebook status updates. 150 lives were saved through texting after the earthquake in Tahiti.

Over 82 million US users access the web on their phones. The advertising revolution.

If you’ve listed cats as one of your favorites and your a guy, you are in the minority. 86% of people who liked cats are female.

The annual survey of marketers conducted in Q4 in 2010 showed how marketers around the world will use online tools to market their brand.

In the Brand Equity Ranking by Millward Brown Apple surpassed Google as most valuable brand 2011.