Pepsi stirred things up as they announced in December to ditch their Super Bowl ads and spend it on social media instead. A quick look at Pepsi reveals: They are a big player in social media! ...

Facebook just loves the "Like" button. But people also want the "Don't Like" button as one group of over 2 million people could show. Here's the reason why they shouldn't go for the "Don't Like" button. ...

The guys at Facebook set up a great guide on how to manage a Facebook page. A must for every Facebook rooky wanting to get some new business directed his way. ...

Every day millions of people express their feelings on Facebook. With their GNH (Gross National Happiness) application they can monitor, how happy people are in several countries. ...

IKEA has a huge fan base but there seems to be a great lack of strategy, guidelines and human resources when it comes to managing social media. ...

Lady Gaga is the most desirable woman when it comes to Facebook users. ...

Facebook is sending stickers to local businesses, pushing their presence in the physical world. Google, Yelp and Foresquare beware...! ...

Forrester research released a study on electronic "Word of Mouth". Facebook takes 63% of the word of mouth share. ...

The largest sports tournaments in the world, has not implemented a social strategy yet. They should better get one, or else ... ...

"Ads with “social advocacy” components—that is, those that included information about users’ friends—and organic exposures to brand mentions both increased recall, awareness and purchase intent significantly". ...

With 48 percent of traffic generated to referring sites, Facebook is way ahead of its competitors. StumbleUpon accounts for 25 percent and Twitter for 10 percent. ...

Some major announcements have been made at the Facebook f8 conference. More recommendations, more "like", personalized offers and the open graph are the major innovations. ...

One of the most interesting innovations Facebook came up with, is the "Social Graph". The idea behind the graph is to map out the connections with people and the things they care about. ...

What is Facebook really worth? This latest graphic shows Facebooks rise to the estimated 9.5 billion $. ...

The Eyjafjallajökull volcano caused some trouble in the last couple of days. The airlines are doing their best to handle the delicate situation and are effectively using social media to handle the crisis. ...

Statistics featured on mashable.com show that Facebook now commands the majority of social media traffic. ...