Social Brand Value

Groupon has seen several copy cats. The newest cloner comes from Switzerland and offers sex deals.

The report by Booz and Company on Turning Like to Buy – Social Media Emerges as a Commerce Channel from last February showed some interesting insights.

Google has rolled out its newest feature: Google Wallet. Will the wireless payment system implemented on you cell phone replace credit cards?

Pampers sold 1’000 diapers in one hour on its Facebook store. 90% of all purchases are subject to social influence. And so on!

“Square” a little plastic card reader enables your mobile phone to accept anyones credit card, revolutionizing the way we handle money.

As seen on mashable.com, a new study was released by Morgan Stanley. The 85-page long report predicts how the Internet will be used until 2015. The study shows an exponential growth in smart-phones, web-enabled tablets, GPS systems, video games and wireless home appliances. (Of course only if the governments can support the web services with [...]

Social commerce elements, especially the user generated content, are on the top of every marketing managers “would-like-to-have” list.