Social Brand Value

We all know that using social media to increase your web presence is huge. Colleges are starting to notice this as well. Many are jumping on board, and some have been pretty successful at creating a strong social media presence. But which ones are ruling the web? According to this graphic by Best Ed Sites [...]

In the first 24 hours after the earthquake, Japan recorded 4.4 million Facebook status updates. 150 lives were saved through texting after the earthquake in Tahiti.

If you’ve listed cats as one of your favorites and your a guy, you are in the minority. 86% of people who liked cats are female.

Of course every newspaper titles itself the best, most popular and up-to-date but who are the top shots in the social web really?

Google has introduced a new search tool that lets you find Twitterers find similar interests.

In less than a week a BP parody Twitter page has accumulated double the amount of fans the real BP Twitter account collected.

Mass influencer’s are very important to get your message out there. Therefore marketers seek new possibilities to find these mass influencer’s. Klout claims to have found a way to identify them.

Nearly one month after Twitter has launched its “promoted Tweets” a marketers retrospective says: “Works great”!

Twitter: 106’000’000 users. 300’000 New accounts every day. 55’000’000 Tweets per day but only 175 employees. We received some great statistics. Have a look.

IKEA has a huge fan base but there seems to be a great lack of strategy, guidelines and human resources when it comes to managing social media.

Forrester research released a study on electronic “Word of Mouth”. Facebook takes 63% of the word of mouth share.

The largest sports tournaments in the world, has not implemented a social strategy yet. They should better get one, or else …

After the great support during the volcano flight crisis via social media channels, Lufthansa marketing is becoming the new Johnny Weissmüller of social media marketing.

The Eyjafjallajökull volcano caused some trouble in the last couple of days. The airlines are doing their best to handle the delicate situation and are effectively using social media to handle the crisis.

Statistics featured on mashable.com show that Facebook now commands the majority of social media traffic.

People who become a fan of a brand are more likely to buy and recommend their products. People will more likely buy a product of a brand they get socially involved with. This fact was usually what is taken for granted but now has a scientific verification, as shown in the studies of Chadwick Martin [...]