Social Brand Value

Researching on Google is a lot more efficient than you might assume. A lot of folks out there still don’t know how to use Google effectively, including students. Luckily, this graphic by Hack College provides some useful Google tips and tricks for students conducting online research. It lays out in detail how to use certain [...]

The one big advantage online advertising has over billboard ads is: tracking opportunities. Publicis Israel and e-dologic have found away to track billboard advertising and merging billboard with social media.

VW’s super bowl marketing campaign had a massive impact on the social web. Greenpeace stole their thunder with an own YouTube viral. Now Lucas Films Ltd. has banned the clip due to copyright infringement.

MINI, Nike and Hotel.com released interesting marketing campaigns all created as Facebook apps.

In 2009 Google closed the presses on print-ads. Why? Because print-ads are hard to track. But with the technological advancement print-ads are becoming more and more trackable.

While surfing through the web I bumped into a Facebook-ad that clearly wasn’t meant for me. And it came from: Nokia.

Post title, share options, image … a quick overview on how to build your blog.

If your YouTube video is not showing the viral effect you promised your client, don’t worry. There are several ways to buy yourself out of your dilemma.

The estimated cost of a full-out social media campaign is estimated at 210’000$. On average an additional 71$ on products which people are fan of.

Detecon International and the Munich Business School published an empirical research on the trends and challenges of customer-service management.

Red Bull, Coke Zero and Pringles have all launched a similar social media marketing campaign: Creating an xtreme community. Success has yet to come.

Social media has become an important driver for a brands image and awareness. With increasing advertisement expenditures on social networking sites, the demand for social media monitoring is constantly increasing. Stefanie Assmann takes a closer look at several popular social media monitoring tools available in the German market.

The FIFA world cup boosted conversation on Coca-Cola’s Facebook page.

Driving traffic to your blog is connected with a lot of work. Some simple twitches in your blog posts can drive a lot of traffic towards your blog. Here are some ideas.

While the FIFA has not yet captured the enthusiasm for Soccer on Facebook yet, the Facebook-Team has pitched in and is filling the social media soccer gap.

If you’d need to explain social media marketing in a few words, here are some catchphrases you could use