Social Brand Value

The one big advantage online advertising has over billboard ads is: tracking opportunities. Publicis Israel and e-dologic have found away to track billboard advertising and merging billboard with social media.

VW’s super bowl marketing campaign had a massive impact on the social web. Greenpeace stole their thunder with an own YouTube viral. Now Lucas Films Ltd. has banned the clip due to copyright infringement.

MINI, Nike and Hotel.com released interesting marketing campaigns all created as Facebook apps.

While surfing through the web I bumped into a Facebook-ad that clearly wasn’t meant for me. And it came from: Nokia.

If your YouTube video is not showing the viral effect you promised your client, don’t worry. There are several ways to buy yourself out of your dilemma.

The estimated cost of a full-out social media campaign is estimated at 210’000$. On average an additional 71$ on products which people are fan of.

Detecon International and the Munich Business School published an empirical research on the trends and challenges of customer-service management.

Red Bull, Coke Zero and Pringles have all launched a similar social media marketing campaign: Creating an xtreme community. Success has yet to come.

The FIFA world cup boosted conversation on Coca-Cola’s Facebook page.

While the FIFA has not yet captured the enthusiasm for Soccer on Facebook yet, the Facebook-Team has pitched in and is filling the social media soccer gap.

Bankruptcy, volcano eruptions and Björk. Iceland had some hard times. The new campaign “Inspired by Iceland” is rebuilding the image. Great stuff.

120 dropping dead at the same moment in the center of Zurich, Switzerland. Greenpeace is using the power of social media like no other organization. Their flash mob campaign should bring awareness to the threat of nuclear power.

Non-profit organizations have been using the power of social media for a while now, but the new campaign of the WWF Germany really gets you thinking.

Pepsi stirred things up as they announced in December to ditch their Super Bowl ads and spend it on social media instead. A quick look at Pepsi reveals: They are a big player in social media!

After diving deep in customer convidence with their social media policy, Nestlé is trying to respond to the global mistrust and is partnering with a non-profit organization to implement “Responsible Sourcing Guidelines”.

Nearly one month after Twitter has launched its “promoted Tweets” a marketers retrospective says: “Works great”!