The massive oil-spill in the gulf of Mexico is a real "Mount Everest" when it comes to informing all the involved parties. BP is using Facebook and Twitter as communication "Sherpa" to climb that mountain. ...

IKEA has a huge fan base but there seems to be a great lack of strategy, guidelines and human resources when it comes to managing social media. ...

A small private Swiss brewery came up with a great idea to get rid of their stash. "The more Facebook fans we have on our page, the cheaper you can buy our beer". ...

Vitrue has determined that, on average, a fan base of 1 million translates into at least $3.6 million in equivalent media over a year. Building a strong community around your brand on Facebook has become a "must" for every company. News sites generate leads, companies add an emotional element to a brand by communicating with their visitors and small businesses have a free and effective marketing tool. The b ...

I stumbled over a mashable article, which revers  an independent study (commisiond by Retrovo) looking at the online behavior of 1000 individuals. The numbers are quite astonishing and at the same time quite frightening, as social media has become something like an obsession. Even after hitting the sack, 48% of check their status updates during the night or the first thing after getting up out of bed. From ...

According to the web measurement firm Hitwise, Facebook has taken the lead on visits in the US. ...