Social Brand Value

In 2009 Google closed the presses on print-ads. Why? Because print-ads are hard to track. But with the technological advancement print-ads are becoming more and more trackable.

Social media has become an important driver for a brands image and awareness. With increasing advertisement expenditures on social networking sites, the demand for social media monitoring is constantly increasing. Stefanie Assmann takes a closer look at several popular social media monitoring tools available in the German market.

If you’d need to explain social media marketing in a few words, here are some catchphrases you could use

Social media is universe all for itself and millions of pieces of data get aggregated every day. Here are some tools for you on how to manage your day in social media and track your brand.

Wow Boa, a restaurant specialized in steaming Asian buns, has announced a Facebook ordering-tab, enabling you to order your lunch directly on Facebook.

Mass influencer’s are very important to get your message out there. Therefore marketers seek new possibilities to find these mass influencer’s. Klout claims to have found a way to identify them.

Walking around with your phone displaying information to the locations you pass by: That’s Augmented Reality and that could be the future in our digital age.

Connecting printed ads with digital content seems to be an upcoming trend. Entertainment Weekly and Swiss Start-Up kooaba are taking the lead.

As CeBIT announced, Panasonic is launching a new set of televisions with social media compatibilities.

The economy is on a rise; banks are looking for new employees. Headhunters are liking their fingers, but a new competition has emerged: You! The Swiss start-up hirschfactor.com makes you to a headhunter and offers you commissions.

Always on the search for data I stumbled over the insidefacebook page metrics. This is a listing of the largest fan groups within Facebook. I declare it to one of my favorite sites on the Internet. Or at least to one of the most valuable sites for my thesis. Starbucks is the first brand to [...]

Professor uses Twitter to engage students participation in class room