While the FIFA has not yet captured the enthusiasm for Soccer on Facebook yet, the Facebook-Team has pitched in and is filling the social media soccer gap. ...

If you'd need to explain social media marketing in a few words, here are some catchphrases you could use ...

Bankruptcy, volcano eruptions and Björk. Iceland had some hard times. The new campaign "Inspired by Iceland" is rebuilding the image. Great stuff. ...

Your Facebook Fanpage: Thousands of followers you can contact directly. Age, city and other customer demographics at a glance. All in all: Power. The question: Who should you hand it to? ...

Disney is intensively using social media. Now the company is offering Facebook users to buy tickets directly on their Facebook Fanpage. ...

Social media is universe all for itself and millions of pieces of data get aggregated every day. Here are some tools for you on how to manage your day in social media and track your brand. ...

120 dropping dead at the same moment in the center of Zurich, Switzerland. Greenpeace is using the power of social media like no other organization. Their flash mob campaign should bring awareness to the threat of nuclear power. ...

A Facebook scam has showed up on several Facebook profiles of my friends. DON'T click on the "Distracting Beach Babes" Video or you'll post it to all of your friends pin walls. ...

Wow Boa, a restaurant specialized in steaming Asian buns, has announced a Facebook ordering-tab, enabling you to order your lunch directly on Facebook. ...

Mass influencer's are very important to get your message out there. Therefore marketers seek new possibilities to find these mass influencer's. Klout claims to have found a way to identify them. ...

Non-profit organizations have been using the power of social media for a while now, but the new campaign of the WWF Germany really gets you thinking. ...

Pepsi stirred things up as they announced in December to ditch their Super Bowl ads and spend it on social media instead. A quick look at Pepsi reveals: They are a big player in social media! ...

In the US there are 29 million Hispanic Internet users. Worldwide there are 1.3 billion Internet users who prefer to communicate in a different language than English. ...

Online advertising is still a hard medium to grasp and marketers are having some trouble. New measurement scales are evolving, new tools have been developed and agencies have to offer online advertising to meet the expectations of a marketers marketing-mix. ...

After diving deep in customer convidence with their social media policy, Nestlé is trying to respond to the global mistrust and is partnering with a non-profit organization to implement "Responsible Sourcing Guidelines". ...

Nearly one month after Twitter has launched its "promoted Tweets" a marketers retrospective says: "Works great"! ...