Your Facebook Fanpage: Thousands of followers you can contact directly. Age, city and other customer demographics at a glance. All in all: Power. The question: Who should you hand it to? ...

The guys at Facebook set up a great guide on how to manage a Facebook page. A must for every Facebook rooky wanting to get some new business directed his way. ...

Vitrue has determined that, on average, a fan base of 1 million translates into at least $3.6 million in equivalent media over a year. Building a strong community around your brand on Facebook has become a "must" for every company. News sites generate leads, companies add an emotional element to a brand by communicating with their visitors and small businesses have a free and effective marketing tool. The b ...

People who become a fan of a brand are more likely to buy and recommend their products. People will more likely buy a product of a brand they get socially involved with. This fact was usually what is taken for granted but now has a scientific verification, as shown in the studies of Chadwick Martin Bailey and iModerate and the eMarketer Blog as well as rotorblog (read the whole press release here). The rese ...

Always on the search for data I stumbled over the insidefacebook page metrics. This is a listing of the largest fan groups within Facebook. I declare it to one of my favorite sites on the Internet. Or at least to one of the most valuable sites for my thesis. Starbucks is the first brand to appear on the leaderboard on seventh place with 6'366'162 fans. I was curious and checked out their statistics. Astonis ...