VW's super bowl marketing campaign had a massive impact on the social web. Greenpeace stole their thunder with an own YouTube viral. Now Lucas Films Ltd. has banned the clip due to copyright infringement. ...

120 dropping dead at the same moment in the center of Zurich, Switzerland. Greenpeace is using the power of social media like no other organization. Their flash mob campaign should bring awareness to the threat of nuclear power. ...

After the BP's a"Deepwater Horizon" fiasco, Greenpeace is attacking the petroleum giant at the social media front. Similar to their Nestlé campaign they're calling people to rebrand BP's logo. ...

After diving deep in customer convidence with their social media policy, Nestlé is trying to respond to the global mistrust and is partnering with a non-profit organization to implement "Responsible Sourcing Guidelines". ...