In 2009 Google closed the presses on print-ads. Why? Because print-ads are hard to track. But with the technological advancement print-ads are becoming more and more trackable. ...

Walking around with your phone displaying information to the locations you pass by: That's Augmented Reality and that could be the future in our digital age. ...

Connecting printed ads with digital content seems to be an upcoming trend. Entertainment Weekly and Swiss Start-Up kooaba are taking the lead. ...