Online advertising is still a hard medium to grasp and marketers are having some trouble. New measurement scales are evolving, new tools have been developed and agencies have to offer online advertising to meet the expectations of a marketers marketing-mix. ...

Internet advertising revenues have hit 5.9 billion $ in the first quarter Q1 in 2010. This is the highest first-quarter revenue recorded for this industry. ...

Whats the first thing you learn in online marketing? Probably what a click-through-rate is and how it can be measured. But is the CTR rally so great? ...

Facebook is starting to use their user-data for external websites advertisement campaigns. ...

Facebook is sitting on a gold mine with the user data it is gathering, but can not effectively use this data yet. On the other hand, the millions of small websites in “the long tail” of the internet landscape can offer billions of ad impressions. If Facebook finds a way to connect their user-data with the ad space of the small websites, the online advertising landscape will face a massive advertising revolu ...