Nielsen released a new study on how teens engage with social media on mobile devices. They are clearly the most active user group and very open to mobile marketing. ...

65% of mobile phone users are open to receiving offers on their mobile phone. The most effective mobile marketing method for electing consumer response is sms. ...

Over 82 million US users access the web on their phones. The advertising revolution. ...

1.08 billion smartphones are currently in use and by 2014 mobile internet should take over desktop internet usage. ...

Since the huge success of the iPhone and other smart phones and the possibility to access Facebook and other social media threw this channel, browsing Facebook & Co on the phone has increased dramatically. ...