While surfing through the web I bumped into a Facebook-ad that clearly wasn't meant for me. And it came from: Nokia. ...

If you'd need to explain social media marketing in a few words, here are some catchphrases you could use ...

In the US there are 29 million Hispanic Internet users. Worldwide there are 1.3 billion Internet users who prefer to communicate in a different language than English. ...

IKEA has a huge fan base but there seems to be a great lack of strategy, guidelines and human resources when it comes to managing social media. ...

Jea Baer: Sure, “listening” is the most oft-cited path to social success, but if the “Mass Influencers” aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference. ...

Jimmy Choos first social media marketing campaign is a Foursquare scavenger hunt trough London. ...

Vitrue has determined that, on average, a fan base of 1 million translates into at least $3.6 million in equivalent media over a year. Building a strong community around your brand on Facebook has become a "must" for every company. News sites generate leads, companies add an emotional element to a brand by communicating with their visitors and small businesses have a free and effective marketing tool. The b ...