Social Brand Value

The one big advantage online advertising has over billboard ads is: tracking opportunities. Publicis Israel and e-dologic have found away to track billboard advertising and merging billboard with social media.

MINI, Nike and Hotel.com released interesting marketing campaigns all created as Facebook apps.

The report by Booz and Company on Turning Like to Buy – Social Media Emerges as a Commerce Channel from last February showed some interesting insights.

People who use online tools raise 6x more than offline.

The estimated cost of a full-out social media campaign is estimated at 210’000$. On average an additional 71$ on products which people are fan of.

In the first 24 hours after the earthquake, Japan recorded 4.4 million Facebook status updates. 150 lives were saved through texting after the earthquake in Tahiti.

If you’ve listed cats as one of your favorites and your a guy, you are in the minority. 86% of people who liked cats are female.

With the “page post like”, “app used story”, “game played story” and “domain story” Facebook implements new upgrades to its advertising models.

Soe fun facts on social media and students. But really who is not using social media nowadays?

Today Interbrand released its top 100 Retail Brands survey for 2011. Wallmart is this years most valuable retail brand with a calculated value of 142,030 million $.

Brand managers need a reliable approach to measure their marketing efforts, and the possibility to justify marketing expenditures in digital channels. This paper offers a new approach for measuring, analyzing, and predicting a brand’s equity.

Research from CNN and Pownar identified several factors why people share news and what impact shared news has on the reader.

Detecon International and the Munich Business School published an empirical research on the trends and challenges of customer-service management.

A new study by Edison Research revealed how we use social networks in our daily life.

While the FIFA has not yet captured the enthusiasm for Soccer on Facebook yet, the Facebook-Team has pitched in and is filling the social media soccer gap.